Sunday, December 21, 2008

Social networking for fashionistas

Just when I thought I was tapped out for social networks (facebook. linked in, myspace), I stumble across a most brilliant idea for the fashion obsessed girl. Enter Polyvore, a social application which brings together the intersection of fashion, design, social networking and e-commerce monetization. Community members can create their own "sets" (various images as selected by the person) and display and share with others. Each set has a tag which identifies what the item is and no doubt a link to the store for purchase. How brilliant is that? From a community member perspective, this allows me to find inspiration from other people's sets, to connect with those with similar tastes and interests, and connects me directly with the retailer to close the loop. From a brand point of view, there can be no harm in participating in this. After all, isn't word of mouth and viral pass along any marketer's dream?

I just created a profile (user name is beautiful_life) and a set (Femme Fatale - gucci ankle boots, tight black skinnies, marc jacobs clutch, elizabeth and james snake ring) to test it out. No doubt over the next few weeks I will be playing around with this. Anyone else out there playing with this? I would love to hear your thoughts and join your network. I'm also keen to find out whether they have a facebook app for this to show off my totally awesome sets.

Very stoked about this. More to come!

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